Technology has evolved a lot, but closets have been largely untouched by innovation. Now, that’s starting to change.
From artificial intelligence and gadgets to smart fabrics and virtual reality, technology is poised to breathe innovation into not only how we dress but how we shop.
The most recognizable example is Amazon’s Echo Look, which received significant buzz when it was announced earlier this year. The gadget ($200) serves as a style assistant to help you decide what to wear.
Like Amazon’s other smart speakers, the Echo Look will tell you the weather or play music. But the oval-shaped product also has a voice-controlled camera for taking photos of you in various outfits. It works alongside an app.
After snapping photos of you in two outfits in front of the device, its built-in Style Check tool decides which one is best. It leans on a combination of machine learning technology and human opinion.
Amazon’s “fashion specialists” train the software to be a judge of style. The automated results consider “fit, color, styling, seasons and current trends.” It’ll also suggest similar styles to buy from various brands. Through testing, we found that the suggestions can be hit or miss.
Meanwhile, retail experts say the Echo Look’s success will depend on if it adds more value than just asking a friend for fashion advice.
Question: Would you use an app that advises you on what you should wear?
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