The venture was first announced in July last year, with Starbucks CEO Howard Shultz paying homage to Italy’s cafe culture, which first inspired him to build his coffee empire.
During his trip to Milan and Verona in the early 1980s, Shultz said he was “inspired by the craftsmanship of the Milanese barista, the spirit of the Italian people, their passion for community, their friendliness and taste for quality”.
He acknowledged the “unique challenge” of bringing the chain to Italy, and promised that the first branch would be designed “with painstaking detail and great respect for the Italian people and coffee culture”.
Question: Do you like when International chains come to your country or do you prefer to have small local shops? What are the pros and cons?
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