Question: How long should theaters wait before streaming movies on platforms?
With the movie business upended during the pandemic and tilting more towards streaming than cineplexes, Hollywood is rethinking its business model. One significant debate is how long a gap there should be between a film’s theatrical release and its availability on streaming services.Although some studios have tried releasing films simultaneously in theaters and on streaming platforms, that model can undercut the millions, or even billions, of dollars a movie might earn at the box office. But it’s unlikely studios will revert back to the pre-pandemic model of waiting multiple months between a movie’s theatrical release and its availability on-demand.So is there a “Goldilocks Zone” for theaters and streaming? If so what would it look like?Studios are trying to figure that out, and now Paramount has added yet another variable into the equation.