Instagram wants Reels to be more than a hub for ‘recycled’ TikToks

Question: What do you look for on each social media site, (Facebook, Instagram, Tiktok LinkedIn etc.) ?

Instagram’s short-form video feature has been flooded with popular TikToks — and the Facebook-owned company seems to have noticed.On Tuesday, Instagram said it’s making changes to the videos it recommends in the dedicated Reels tab on the home screen, including not serving up videos with watermarks or logos from other platforms as often.”We heard in research that people have a less satisfying experience when they see content that is recycled from other apps or is blurry and low resolution. So, we’re making this content less discoverable in places like the Reels tab. Instagram doesn’t mention TikTok by name, but CNN Business has previously reported that it’s common to see one TikTok video after another while scrolling through Reels. Some influencers have also acknowledged that they repost their TikToks on Reels. It really does cheapen the experience when people just promote their TikToks with the logo in Reels. “Instagram has become a TikTok farm.” While those types of videos won’t be recommended as often in the Reels tab, they’ll still be shown to the user’s followers via their profile or in the feed.

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